By ERIC NORBERG
Editor, THE BEE
In the March issue of THE BEE, we announced a total restart of our 30-year-old policy of mailing our newspaper free to residents in sections of Inner Southeast Portland. This was motivated by the fact that the broad and un-targeted mailing list we’d acquired from the USPS three decades ago is now quite out of date, and doesn’t include many people who did want to get THE BEE.
Postage costs for mailing THE BEE have nearly tripled in the 25 years your editor has been at its helm, and if we’re to succeed in the future we need a mailing list of ONLY the people in the 97202 and 97206 ZIP Codes who really do want to receive it, and we must leave out any people who had been getting it but, for whatever reason, really didn’t want it.
The result will be a more affordable, more relevant, and more responsive mailing list. And the first reports from our Circulation Department, here at CMG Media, were enthusiastic – thousands of people had already taken advantage of getting THE BEE free by mail in just the first three weeks of March, including many who had long wanted to receive it, but never were included in the old mailing list. One reader took it on herself to send many emails to friends and acquaintances telling them about the new opportunity to get this newspaper free by mail!
One thing that I realized from the start was likely to be a problem, is that many of the people who already were getting the paper by mail might assume their status on our mailing list was secure – not understanding that they would no longer receive it, and would have to sign up for free in order to continue – even though in our front page article on the subject, that part was in capital letters! A good friend of mine was among those who misunderstood that, and when he found out the truth, he hastily signed up – and then told me he’d gone around his neighborhood pointing that out to others.
So it’s a certainty that some people who have always gotten THE BEE free by mail did not receive this issue because of that misunderstanding! And now, of course, I can’t tell them why – because this explanation is in the first issue which they didn’t receive! Hopefully, they will pick up one of the many extra issues we’re printing this month for newsstand and in-store availability, and will read this – and then will join everyone else in signing up to start getting THE BEE free in the mail once again starting in May.
But if you run into anyone who is wondering why they didn’t get this newspaper as usual in April, I hope you will tell them!
AND LET ME MAKE THIS CLEAR: The offer to join our new mailing list was NOT a one-time offer in March! We will be continuing to build our new and more responsive mailing list as the months go by, so it won’t be too late to add your name to our list, and join the happy thousands who now get their BEE free each month in the mail!
Let me remind you again of the various ways you can do it. (First, and very importantly, you must live in ZIP Codes 97202 or 97206 to receive this offer. Anyone anywhere else certainly can subscribe for a low $45 a year – and that does include some additional digital benefits.)
So just how do you sign up for this offer? It’s easiest to do it with our exclusive special webpage, right here – https://bit.ly/get_the_bee_delivered – or you can use a smartphone, scanning the QR code appearing directly below, which will also take you there.
The other methods you can use are either not available at all hours, or else may get swamped by the number of people trying to register! But if you prefer signing up some other way than online, keep trying via the method you prefer until you succeed. Your BEE depends upon it!
If you want to do it with a phone call, you can reach our circulation team at 503/620-9797. Our circulation department is staffed Monday through Friday, 9 a.m. to 4 p.m. If the line is busy, call back; if you get voice mail, leave a message.
Some readers may prefer to sign up by mail. You can drop us a postcard asking for the free BEE by mail, with your name and complete address. Send it to BEE Circulation at the company’s mailing address – P.O. Box 45, West Linn, OR 97068 – or, you can find the coupon in this paper to fill out and mail to us.
Once again, I want to thank you very much for continuing to read THE BEE. Your support is the one and only reason this 119-year-old newspaper is able to continue to be here as a resource for you! Also, please thank our advertisers, whose ad dollars in the paper pay the costs of mailing it to you each and every month.
Bottom line: If you live in either the 97202 or 97206 ZIP Codes, we’ll mail this newspaper to you free – but you won’t get it unless you sign up for it. So please do!